This blog explores multiple approaches to enhance the optionality of individuals within New Product Development (NPD) networks. It explores ways to provide:

  •     Better orientations
  •     Pathways to proficiency
  •     Strategies to Win

This blog focuses on the contributors because I believe that better new products develop from this approach.

About OpLaunch

OpLaunch helps individual contributors enhance optionality in new product development (NPD) networks to improve their Development Experiences (DX).

OpLaunch is a contraction of the phrase ‘Optionality during new product development (NPD) for individuals from the start of the development effort through launch (initial shipments to customers plus the end of the project).’


Mark A Hart is a development experience (DX) designer that has collaborated with colleagues to develop new products that have produced billions of dollars in revenue for technology companies.

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